Maybe you realized that your “strategic plan” isn’t really that strategic ... and communications efforts to date have not helped your organization achieve its goals.
Sometimes, you need someone to tell it like it is ... other times, you need to get the job done, yesterday.
A Motion Response will strategize, research, plan, execute and measure communications programs that make an impact on your organization. Our services include Brand Development and Messaging; Strategic Planning; Project and Vendor Management; Media / Influencer Relations; Social Media; Internal Communications; and Writing and Editorial Services.
What is your story? What makes you unique? How can you stand out in a crowded market? A strong brand identity and an effective messaging platform will differentiate you from the competition, provide a visual look and feel that strengthens your brand, and ensure your story is told consistently across multiple platforms.
Services: Audits and research (brand, visual identity, messaging); competitive analysis; message and messaging guide development; branding education / training
For communications campaigns to make the greatest impact and support business objectives, a measurable integrated communications strategy that incorporates multiple disciplines is vital. When you tie together and coordinate public relations, website, lead generation, customer relations and marketing communications, your message is reinforced and your audiences will react.
Services: Audits and analysis of existing programs; cross-organizational team engagement and strategizing; integrated communications plan development and recommendations; business / marketing plan development
Marketing projects and campaigns typically have many moving pieces, parts and people; it can be a struggle to keep things organized and on track while frequently communicating with the parties involved. Wondering how it’s possible to keep on top off all the vendors when you still have to keep on top of your day-to-day job duties? A Motion Response can help ensure information is distributed, deadlines are met, brand guidelines are followed and the highest quality standards are maintained.
Services: Project planning; vendor oversight; budget management; expectation setting, deliverable and deadline monitoring and management
Forget the debate about “traditional media” and “new media,” “blogger relations” or “analyst relations.” The reality is that today we have influencers – from the trade reporter covering a niche industry, to the blogger who has captured the attention of a significant and meaningful online audience, to the self-proclaimed “<Insert Topic Here> Expert.” Plus, there is the ever-evolving media landscape that is converging print, broadcast, web, video and mobile content. Having a strategy to reach, engage, inform and influence each audience is critical to raise visibility and improve perceptions of your brand, product, service or idea.
Services: Media audits (coverage, message penetration, competitive comparisons); list development; press release / email pitch writing; influencer engagement; trend story development; bylined articles; media monitoring; media training
The biggest mistake that organizations make with social media is using it simply as another vehicle to push out news, videos and marketing content. Social media builds a community around your brand – and it’s up to you to engage and interact with it via platforms including YouTube, Facebook, and Twitter. Used effectively, social media can build third-party brand ambassadors; if ignored or used only to push marketing materials, it will quickly turn away very vocal audiences.
Services: Development of social media assets such as Facebook pages, YouTube sites, etc.; community building and engagement; social media strategy development; blog strategies and writing; SEO recommendations
At the end of the day, your employees are your number one business assets and the strongest brand ambassadors money can buy. You need to keep employees informed and engaged – not just at a quarterly meeting, but consistently and frequently through emails, newsletters and events. A programmatic approach with multiple touch points, ranging from strategic meetings to informal gatherings, go a long way in building and growing employee support.
Services: Internal communications audits; internal communications plan development; newsletter / email development; employee-focused materials and collateral (intranet copy, HR-focused documents)
Effectively communicating your value proposition is critical; your various assets must have consistent, compelling messages and content. From corporate brochures and other marketing collateral, to SEO-optimized web content, to public relations materials – all must reflect your brand, your story, and deliver a call to action.
Services: Write, edit, review materials including: press releases; website copy; collateral copy (brochures, data sheets, etc.); customer or internal newsletters and emails; blogs; case studies
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